Business Sutra : A Very Indian Approach To Management

Type
Book
Authors
ISBN 10
8192328074 
ISBN 13
9788192328072 
Category
Unknown  [ Browse Items ]
Publication Year
2013 
Publisher
Aleph 
Pages
437 
Description
Language: EnglishPages: 448 About the BookIn this landmark book, best-selling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business-as apparent in Indian mythology, but no longer seen in practice- accommodates subjectivity and diversity, and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth.Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a ranga-bhoomi-a playground where everyone is happy.Brilliantly argued, original and thoroughly accessible, Business Sutra presents a radical and nuanced approach to management, business and leadership in a diverse, fast- changing, and increasingly polarized world. About the AuthorDevdutt Pattanaik has written over twenty- five books and 400 articles on Indian mythology for everyone from adults to children. Since 2007, he has been explaining the relationship between mythology and management through his column in the Economic Times; the talk he gave at the TED India conference in 2009; and the show Business Sutra which ran successfully on CNBC-TV18 in 2010, besides numerous other lectures at Indian universities and management institutes. 
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